Hey, Jai here.

This is my journal where I brain dump interesting things i’ve learnt or done recently.

You’re in the 0.5% of my audience that get to read this. Here’s the latest (<5 minute read):

All of Jan was spent bumming around in a little surf town in New Zealand called Mount Maunganui with Evan, Rach, Evan #2 and Brick (my 4”8 old school surfboard).

Back in Dec I spent a few weeks dancing between the Gold Coast and Byron Bay. I don’t mention it often, but i’m a co-owner in WLTH WLKS and our founder Allison lives on the GC.

It’s funny, we’ve been working on the biz for 9 months, have 5154 paying members, and we’re only now making a “3 year plan” for the business and our partnership together.

Makes me chuckle because of how business courses at university spend so much time on business plans and market research. When the reality of successful business ideas is usually just a bias towards action and a quick feedback loop.

If you’re a female founder, and you live in or near a decent-sized city (world-wide), we’re probably active there with WLTH WLKS. Worth a gander!

Last week I posted a video Building a $1M business for my 18 y/o brother.

In it I wrote down the steps I take to turn an idea into a $1M business, and put it in one page. You can get it here if you want. My only ask is that if you find value in it, please send the video to a friend who could use it :)

I made a new IG account @thejaijournal to brain-fart ideas as candidly as I can. The goal is +1,000,000 followers in a year. LONG way to go, but enjoying the process.

I like the public accountability of sharing this because it forces me to show up and execute. I might reach for the stars and land on the moon, and that would still be a huge win.

At the same time, I like to treat things as an experiment. If it fails? That’s cool. I’ll experiment with something else.

I like to train the muscle of failing in public because it gives me permission to try more things, and I know that where success will lie in the long run.

Random things that have given me great value lately:

1. ​Oversubscribed. This book brilliantly describes how the most profitable businesses simply have more demand than they do supply. Even if it’s just perception. Most average product launches sound like “hey my new thing is available, please buy it.” And most people don’t buy it.
   But, there’s a system you can follow to engineer demand and get customers lining up to work with you. Felt like a real unlock for me, even after nearly a decade in marketing.
   I used it in our current Camp Mondays launch. We ended up with 1000+ people in a group chat waiting to hear about updates, and the internal launch (to members) sold out on the spot. It WORKS.
   ​
2. Buying the upgraded version of things. I grew up without much money or ‘new’ stuff. Never ate out. Wore un-branded clothes from target or kmart, etc. Not surprising when you have 6 siblings and 1 income for the family (mum was too busy having kids!)
   I remember once we visited Disney Land and Dad told the ticketing lady I was 11 so we could get an under 12 discount on entry (I was 14). This strategy worked until one of my brothers piped up, totally insulted that Dad had forgotten he was a “grown up 7 year old”, and not 5.
   Anyway, a childhood like this developed a sort of allergy to spending on unnecessary things. And it stayed with me all the way through my 20s. Lately, i’ve found value in paying more for things. Choosing the airbnb that looks right over the beach, because the view is expansive and spikes creativity. Renting the camper van with a hydraulic bed that raises to the ceiling, making room for an office space underneath to work from. Eating grass fed & finished meat, and organic free range eggs. etc.
   ​
3. Carrying a small notebook + pen in my bag when I go places, and writing notes for people. When was the last time you got a hand written note from a friend saying they appreciate your friendship? or from someone you just met sharing how much energy they got from your conversation? It memorable, meaningful, and kinda just… nice to do. Try it.

Big Idea

We’re planning our most ambitious project, Camp Mondays. 100 founders. 6 days. 1 entire village in the French countryside.

An event of this scale is a lot of work. But it also means big partnership potential with companies + special guests.

Truthfully this is a whole new world to me, aaand it’s kinda fun to learn a new skill.

Lucky for me, one of our members at Art of Mondays handles partnerships for influencers with 17M+ combined followers, and she’s joining us to help with Camp Mondays. This means I can be a sponge and learn as she does her thing.

The clearest thing that’s dropped in for me is this: In any partnership (or deal for that matter), all you’re trying to do is align your interests with theirs. Deeply understand what THEY want, and then find a way to deliver on that while achieving what you want.

Put yourself in their shoes, first. What motivates them? What keeps them up at night (that your product can potentially solve)? Make it about them, not you.

What's happening next:

I’m spending this week solo in the Taranaki mountain region of New Zealand’s north island.

Fun story: When I was 14 I attended a camp in Bali called Green SuperCamp, and I truly believe it was a catalyst for change in my life. I remember my parents helping us fundraise the money to attend because they couldn’t afford to send all of us.

Anyway, there’s now a Green School in New Zealand and I hit up the owners because I want to learn from people who are building the future of education.

They invited me to the school 2026 opening day and I drove 4.5 hrs down the coast to be there with all of the new families and students starting the school year.

We’re in discussions about taking over the entire campus for our next Camp Mondays too 👀

Here for a few more days, then I fly to Japan for a month of delicious white powder.

And finally, a thought to ponder.

What environment do you need to create (in advance) to make it frictionless and inevitable that you achieve your goals this year?

Eg. if you want to become a creator, you would probably need to surround yourself with other creators at the top of their field. Probably move to LA, start attending creator events, etc. Imagine living in a house of people who are making videos every day. Makes it pretty easy for you to do it too, right?

Design your environment to make success inevitable.

Seeya when I have something worth saying.

Big love,
Jai

Journal Entry // February 6th, 2026