Hey, Jai here.

This is my journal where I brain dump interesting things i’ve learnt or done recently.

You’re in the 0.5% of my audience that get to read this. Here’s the latest (<5 minute read):

Holeeeeey moly, the last month is a blur.

Went to London for the first time. Hung out with 25 of our Founder Fam members out on a rooftop.

Then I flew to a little mountain town in France called Saint-Jean-De-Sixt and bunkered up for a week with some of our team. We called it the High Leverage House (because Hustle House is gross) and created serious momentum for AOM and Nostalgia Studios.

We’re cooking up a Youtube video about it, which you can watch soon. It’s my favourite yet.

Here was a typical day:

8.30am - roll outta bed & cook brekky
9am - workout, coffee, swim in the river
11.30am - deep work sesh
1pm - smash more food
2pm - a random assortment of things: calls, walking in the sun or foosball usually
5pm - power hour with the team (focused on ONE high leverage task)
7.30pm - dinner & hang outside
9pm - late night lock in until midnight (ish)

The craziest part is, I didn’t have a to-do list, or a schedule. And I got more done than ever.

Intuitively leaning into the things I can add value to, then moving on to the next.

I’m sharing this for the homies that have always tried to stick to a calendar or list and just end up overwhelmed and guilty about all the shit they haven’t got done yet.

You don’t need to subscribe to what anyone else does. Go left when everyone goes right. Break every rule in the book.

Reminds me of when I caught up with Sam Ovens (Founder of Skool) in LA and he talked about his highest performing ad ever that started with “THIS IS AN AD”.

Unconventional works, it turns out.

While i’m at it, here are a few unconventional things i’m digging:

• ​The Greatest Salesman in the World. This might be one of my all-time favourite books. Please read it (it’s got nothing to do with sales, really)
• Hormozi just gave out a free training about his new book $100M Money Models & it’s a banger. You just need to get a $9/mo Skool plan and you can access it in the Skoolers Classroom section. Use my referral link for Skool if you like.
• Brian Chesky (founder of Airbnb) on doing things that don’t scale. Listen here.

I invested $45k in myself.

That feels wild to say, because the most i’d ever spent on myself before this was $500 on an agency course in 2018 (the course was actually $1000 but I convinced my brother to pay for the other half, haha)

Why so extreme?

Because i’d noticed a pattern in my life, and I wanted it to end.

I’ve grown up in the era where information is so accessible - on youtube, blogs, people etc. Every time I had a problem to solve i’d resort to free methods because I knew I could ‘figure it out myself’.

And it worked I guess. I learned high-income skills and built a few 7 fig businesses.

But that approach was keeping me in a scarce mindset of “don’t spend money because you’ve worked so hard to get it.”

I became my own growth bottleneck, only able to move at the speed I could learn myself. An imaginary ceiling on what I could earn.

And the only way to break that identity is to take action towards the man I want to become… A man that values his time, moves with speed and focus, and prioritises learning above all else.

I bought Hormozi’s highest offer during his $100M Money Models book launch - 6 months in a Skool group with him & his team for $45k ($24k USD)

Worth it?

I’ll report back in a couple months.

If you want a copy of his new book, reply to this email and I’ll send ya a code to get it for free. Not everyone will read this far, but you did. My bet is you care about learning too.

As I write this, it’s 9:13am in the South of France. We’re kicking it out here for a few weeks with the Art of Mondays crew on back to back residencies.

Last night we led a session where you write a letter to yourself in 12 months.

I’ve wanted to do it for a long time, but it just felt so hard to get it all on paper in one sitting — so I put it off.

This time I surrendered, and trusted that whatever I could write in 30 minutes is exactly what I was meant to write.

It’s powerful. You should do it too.

I guess that’s my thought to ponder for today... Seeya when I have something worth saying.

Big love, Jai

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Journal Entry // September 3rd, 2025