Hey, Jai here.

This is my journal where I brain dump interesting things i’ve learnt or done recently.

You’re in the 0.1% of my audience that get to read this. Here’s the latest (<10 minute read):

Few weeks ago i was hanging with my buddy Jay Topp in Buenos Aires. He’s a fellow Aussie, and 1 of 7 kids (like me).

He lives in a beautiful old apartment with 5m ceilings and an elevator that rumbles like it’s going to stop moving any second. The most famous writer in all of Argentina used to live next door, so it seems fitting that Jay is a writer and an artist himself.

Here’s an IG dump. A magic lil time warp.

It came at a good time because i’d been in CEO mode while Evan took his first time offline in…. well, ever.

We’re technically co-CEOs but I had to put on the big boy pants and manage people n stuff (scary). I think it went pretty well though, I only spent a couple hundred thousand dollars.

I say that tongue and cheek but I actually did, lol. The main culprit was this bad boy:

Camp Mondays 2 coming this September. 50+ founders on our very own island. Founder Fam members only :)

I’m also writing a book.

Been in progress since 2024, but really it’s a lifetime of learnings and beliefs i’ve picked up along the way and distilled in the simplest way I can explain them.

I hate books that just say the same thing over and over for 100 pages. I think the essence of the idea can literally be said in 1 page, so that’s the way i’m writing this book.

Here’s a working title & cover. it may change... actually it probably will.

Anyway, i've given myself a deadline of May 31st to publish it. The next email you get from me will probably be then :)

I flew from Buenos Aires to the south of Spain at the start of May, right into one of our founder residencies with the AOM crew.

Then 11 of our team flew in to the same property to live together. Kinda like a residency but we call ‘em High Leverage Houses.

TLDR: I built more useful things in a week than I think I ever have.

My first time ever consistently staying up past midnight. Often 3-5am bed time. Those who know me will know how out of character this is, but i’ve felt so in flow at the same time.

We built:
- 2x book funnels
- An analytics dashboard that integrates meta ads & web traffic to give true revenue per session data (nerd talk, but it's cool I promise)
- A personal dashboard with my goals, affirmations, vision board, net worth tracker and a distilled inbox that filters all of my email and only shows me the most important at 6am every morning.

We also made a new landing page for our Founder Family, the first time in 2.5 years of the business that we’ve bothered to update our website. Kinda wild. Kinda cool. Go check it out :)

Random things that have given me value lately:

1. My friend Noah once told me he wants to run his $50M business from whatsapp. I laughed, then realised he was dead serious. He’d just come back from a month away from work and found it really useful to purposefully go offline because it shows the cracks in the business instantly and forces you to fix them and remove yourself as the bottleneck.

We saw some of the same things since Evan’s been offline. His ask was that I don’t message him about work stuff unless it’s a 10/10 fire I can’t fix myself.

We didn't have any 10/10 fires but there’s been a bunch of smaller limitations that have made themselves clear and we never would have picked it if he hadn’t gone away.

Anyway, Noah made a video the other day talking about other unorthodox things he does as a leader (like piano and skateboarding) and I thought it was cool.

2. Jay and I have been jamming on Book Funnels. For context, it’s all he’s done since he was like 20. One of ‘em is on pace for $1M/month this year.

It’s been fun because as I write my book i’m thinking a lot about the “big idea” behind it.

Rich Dad Poor Dad
The 4 Hour Work Week
The monk who sold his ferrari
Think & grow rich

They’re all titles that feel counter to what’s normal, and so they get your attention. They’re disruptive. When Tim Ferris wrote The 4 Hour Work Week most people couldn’t even IMAGINE working 4 hours a week.

The same is true for a lot of big youtube videos (like nothing, except everything.) Mr Beast talks about how the idea is the most important part of every video, and he could take any new channel to 1M subscribers in a year because it’s ALL about ideas.

Back to books. Jay recently wrote one called “Art is the only way out,” a book about how to find meaning through art (instead of something like religion).

Then he spun up a landing page, book cover, ads and went live within 24 hours. All on Claude code.

Those few days I spent in Buenos Aires with him sparked an obsession with books & funnels that I haven't felt in a long while. It'll probably bring a lot of growth to the companies i'm involved in. Maybe millions in revenue, and 100s of thousands of people impacted in a positive way. Pretty cool to think that a few days can have that sort of impact. Hit him up if you're curious.

(not sponsored, I just wanna support a friend who has given me a lot)

3. The greatest freedom (for me) is having no schedule. No comms, no calendar events, no set time to sleep or wake. Just obsessing over something I’m curious about.

Learning / big idea:

Can’t think of something for this part of the Journal and i’m in flow state rn so i’m just gonna keep writing (sorry)

What's next?

On a flight (no surprises there) to Mallorca from now till June 23rd in a tiny little port town I lived in last year. This house wasn’t available so I booked one 2 doors down, haha.

Like I said early i've got a deadline of May 31st to write this book, so most of my time will be spent doing that.

Then:
- 4pm mandatory reading on my sun rock in the cove
- Run + kettlebell workouts in the afternoons
- Spend quality time with a few friends who are coming to stay with me throughout the month
- Smile at more strangers
- Eat plenty of protein and greens
- Greet each day with love in my heart (Greatest Salesman in the World reference btw)

And finally, a thought to ponder.

It’s still crazy to me that you can just… make stuff.

You can one-shot a new website with Claude in 15 minutes. Then spend $100 on ads to see if people are interested and willing to buy your thing, then refund and offer them something valuable for when you’re actually ready to launch a product.

You literally have 0 reason not to try. You’ll either succeed, or you’ll fail.

and not trying is failing anyway.

go make more stuff.

I'll seeya when I have something worth saying.

Big love, Jai

Journal Entry // May 24th, 2026